Global: FIFA sponsorship deal with Saudi Aramco covering World Cups raises human rights concerns

Reacting to FIFA’s four-year global partnership deal with Saudi Aramco, making the state-owned fossil fuel company a sponsor of the 2026 men’s World Cup as well as the Women’s World Cup in 2027, Amnesty International’s Head of Economic and Social Justice Steve Cockburn said:

“There is a cruel irony that a Saudi Arabian state-owned company should be considered fit to sponsor the Women’s World Cup when women like Salma al-Shehab and Manahel al-Otaibi remain imprisoned in the Kingdom for peacefully speaking out for gender equality.

“With Saudi Arabia also currently being the sole bidder to host the 2034 men’s World Cup, world football could be dogged by human rights violations for years to come unless urgent action is taken to address the country’s atrocious human rights record.

“Amnesty International is calling on FIFA to make binding agreements with Saudi Arabia to protect people from exploitation, discrimination, and repression before it finalizes any agreement on hosting the tournament. Last month 12 football fans from the country’s Shia minority, who routinely face discrimination, were sentenced to prison terms ranging from six months to one year for singing folkloric chants and posting videos of themselves online.

“Saudi Aramco, one of the world’s biggest fossil fuel producers, last year posted the largest annual profit ever made by a company of more than US$161 billion. Amnesty International has urged that income from Aramco should not be deployed to finance human rights abuses, cover them up, or try and gloss over them through sports washing.” 

“It is past time that Saudi Arabia acted in humanity’s interest, supported the phasing out of the fossil fuel industry, and helped fund a human rights-based transition to renewable energy, which is essential for preventing further climate harms.”  

Background

Saudi Arabia has spent billions on sports worldwide such as golf, football, motorsports and martial arts. The Saudi Arabian government and the Public Investment Fund, its sovereign wealth fund, own more than 98% of Saudi Aramco, making the company, through the dividends and taxes it pays, a major source of the Kingdom’s income, wealth, and influence. The 2026 men’s World Cup will be held in the USA, Canada and Mexico. The location of the 2027 women’s tournament has yet to be decided.

Related news

Olympic athletes should be paid and heard, says public poll

Olympic athletes should be paid and heard, says public poll

Next president of the International Olympic Committee (IOC) must make the Games fair and share proceeds with athletes  (Nyon, Switzerland, 23 January 2025) UNI World Players, a sector of UNI Global Union, has carried out the first-ever public poll to assess awareness and attitudes regarding athletes’ rights and representation at the Olympic Games. The poll of […]

READ MORE

“We’re building a lasting movement of resistance.”

“We’re building a lasting movement of resistance.”

Workshop Recap: Dynamics of Abuse – Gender Based Violence The month of March marks International Women’s Month – a time to remember and honor the historical fight of women around the world on issues that challenges their existence. Committed to our goals of amplifying women and girls’ voices and their experiences in sport, the Athletes […]

READ MORE

Related resources

Aerial shot of four crew rowers on teal water with Title: Behind the Statistics with blue highlight and eyebrow header above

Episode 2: “Behind the Statistics”

Understanding the data on abuse in sports Watch the second episode of our three-part series exploring scientific data on violence in sports: “Behind the Statistics.” In this video, we dive into prevalence studies and associated factors that put some groups of athletes at higher risk. Led by Dr Aurelie Pankowiak, postdoctoral researcher at the Institute […]

READ MORE

Submission to UN Human Rights Report on Combating Discrimination and Violence Against Intersex Persons

Submission to UN Human Rights Report on Combating Discrimination and Violence Against Intersex Persons

Ensuring the Rights of Intersex Athletes to Safe, Inclusive Sports Environments The LGBTI community faces numerous, often unique challenges when it comes to their right to participate in sport. Discriminatory narratives, exclusionary policies, and pervasive online harassment are just a few of the significant obstacles that hinder their ability to engage and enjoy in sports […]

READ MORE

Image shows the arms of six players wearing read jerseys and black sleeves huddled with their hands together.

FIFA: Recognize, Support Afghan Women’s Team in Exile

New Report Details Afghan Women Footballers’ Fight for Right to Play (Amsterdam, March 25, 2025) – The Fédération Internationale de Football Association (FIFA) should act to stop the ongoing discrimination against Afghan women footballers living in exile and facilitate their return to international competition, the Sport & Rights Alliance said in a report released today. […]

READ MORE

Join the Network

Sport has the potential to be a catalyst for human development, unity, and freedom, but too often it instead brings harm to its athletes, fans, and communities. We exist to uncover and rectify the many abuses that exist both in and around sport. We aim to transform sports into an authentic force for good.