Football Belongs to the Fans, Not Private Investors

Supporters across Europe are outraged by FIFA’s proposal to sell stakes in the World Cup and other football competitions to Trump-aligned private investors. The plan put forward by Gianni Infantino is the latest step in FIFA’s continuous descent into an autocratic governance and personality cult, with its President pushing the limits of his mandate on a daily basis.

This proposal was developed in remarkable secrecy and presented as though the football world should simply fall into line. Key decisions affecting the football ecosystem are being transferred away from football stakeholders to external corporate interests with insufficient scrutiny and accountability. Supporters, clubs, players, leagues, confederations, associations, FIFA itself and football generally deserve far better.

This is about handing a stake in football’s greatest competitions to investors whose only duty is to maximise financial returns. Once that happens, football changes. Forever.

For FSE, this is the moment the game we love is put on the auction block. Football stops being something to enjoy, cherish and protect, and starts becoming something to simply exploit for profit.

Supporters already know where this road leads: more expensive tickets, more commercial breaks, more paywalls, more expensive TV subscriptions, more unreal half-time shows… And a World Cup that becomes so big, so money-driven, that it can be organised only by a handful of countries.

The World Cup is part of our shared football heritage. It should never become another investment vehicle whose success is measured by shareholders returns rather than the joy it brings to supporters and the benefits it delivers to football.

Football is more than an economic activity. It is a public good, an essential part of our shared cultural heritage, and a source of identity for millions of people across the globe. It belongs to communities – not financial markets. Its governance should never be driven by the sportswashing aspirations of sovereign wealth funds or private interests linked to the US President’s entourage.

It is now time for the European institutions to intervene by not only examining whether FIFA’s proposal is compatible with EU competition law, but also by considering the development of a regulatory framework that will ensure that FIFA operates according to minimum standards of transparency, financial solidarity, stakeholder consultation, human rights, and accountability.

Supporters across Europe are steadfast in their opposition to this proposal. We defeated the so-called “Super League”. We forced a retreat. We can do it again.

Together with the European football community, we will fight it with all the means at our disposal. We urge FIFA to immediately put its proposal to rest. We call upon the FIFA Council and all member associations to reject it before irreversible damage is done.

Football’s future should be decided by the football community, not the highest bidder.

#DontSellOurGame.

Related news

FIFA: A World Cup Without the World

FIFA: A World Cup Without the World

Assessing Human Rights Impacts of the 2026 FIFA Men’s World Cup (New York, July 16, 2026) – The joy and celebration on display at the 2026 FIFA Men’s World Cup should not distract from the unprecedented exclusion, discrimination and misuse of power the U.S. government is conducting away from the spotlight, the Sport & Rights […]

READ MORE

Pride Match in Seattle: What happens when the FIFA World Cup and Pride collide?

Pride Match in Seattle: What happens when the FIFA World Cup and Pride collide?

Iran-Egypt match set for Pride Weekend 2026 The FIFA World Cup reaches Seattle, WA, United States this weekend, coinciding with the city’s Pride celebration.Long before the draw, the local host organising committee designated whichever match would be played during the weekend as the ‘Pride Match’. What is the Pride Match? Seattle’s local organising committee for the […]

READ MORE

Football Belongs to the Fans, Not Private Investors

Football Belongs to the Fans, Not Private Investors

Supporters across Europe are outraged by FIFA’s proposal to sell stakes in the World Cup and other football competitions to Trump-aligned private investors. The plan put forward by Gianni Infantino is the latest step in FIFA’s continuous descent into an autocratic governance and personality cult, with its President pushing the limits of his mandate on […]

READ MORE

Related resources

“Do it well and do it deeply”: Navigating Safe Sport Entities

“Do it well and do it deeply”: Navigating Safe Sport Entities

Workshop Recap: Recent Advances and Challenges in Safe Sport Entities On March 23rd, the Athletes Network for Safer Sports held an online workshop exploring the development of ‘safe sport entities’ – organizations designed to address harassment and abuse in sport. Featuring Alison Quigley, survivor of abuse in gymnastics, safe sport advocate, researcher and founder of […]

READ MORE

SAFER Handbook: Football Supporters Europe publishes project outcomes and good practices

SAFER Handbook: Football Supporters Europe publishes project outcomes and good practices

SAFER – Support & Awareness for Female fans in European football through Research, prevention, and remedy Football Supporters Europe is delighted to share the handbook from its SAFER (Support & Awareness for Female fans in European football through Research, prevention, and remedy) project. Download the SAFER handbook here. About the project SAFER, a Football Supporters Europe project supported by the […]

READ MORE

Debunking the IOC FAQ

Debunking the IOC FAQ

In connection to the IOC Policy on the Protection of the Female (Women’s) Category in Olympic Sport A scientific, legal, and child safeguarding analysis from Humans of Sport May 2026 Introduction On 26 March 2026, the International Olympic Committee (IOC) Executive Board adopted a new Policy on the Protection of the Female (Women’s) Category in […]

READ MORE

Join the Network

Sport has the potential to be a catalyst for human development, unity, and freedom, but too often it instead brings harm to its athletes, fans, and communities. We exist to uncover and rectify the many abuses that exist both in and around sport. We aim to transform sports into an authentic force for good.